HS Business Hub

First version, working

The first version of
SocialBirdie works.

It reads a business’s website once, then writes and illustrates a month of posts and hands the lot to you to approve in a single sitting. You can try it right now, free, with no signup and no card. It is early: there are no accounts and nothing to buy yet.

Free to try · no signup · nothing to buy yet

What it does today

Drop a URL. Approve a month
in one sitting. That is the plan.

One address in, and one sitting a month after that. That is the whole idea, and at the moment it is only an idea.

Working, and early

What it does

You give it one thing to start: the address of your website. It reads the site — the home page and a few inner ones — and takes down the plain facts of the business: what you sell, where you work, and the words you already use about yourself. Then it tells you what it understood, so you can correct it before it writes anything.

From those facts it writes a month of posts and makes the picture each one needs, then shows you the lot at once. You cut the ones you do not want and approve the rest. No weekly meeting, no content calendar to fill in, no writing session on a Sunday night.

It also refuses to write claims your website does not support — years in business, customer counts, star ratings, awards, guarantees — and tells you which posts it threw away and why. That is the part I care most about: it is your name on the post.

Facebook Instagram LinkedIn X

Pinterest works today · the rest still need each network’s approval

Pinterest is the one that works now: it publishes from a feed, so nothing needed approving. The others each have to approve an app like this before it can post to anybody’s account, and that is not done, so I am not promising them.

Drawn, not screenshotted. The tick is you, approving. The lines are blank because nothing has been written yet.

How it is meant to work

The plan is 50+ posts a month.

That is a target I set myself, not a number anything has hit yet. The writing and the pictures come off your hands. Deciding what goes out does not.

  1. 01

    Reads the site once

    You paste in your website address. It reads the pages and takes down what the business actually does, where it does it, and the words the site already uses — then shows you that understanding so you can correct it.

  2. 02

    Writes the month

    From those facts it drafts a month of posts at a time and makes the picture each one needs — every network wants an image and none of them take words alone. Spread out rather than dumped in one day, and written from different angles.

  3. 03

    You approve the month

    You read the month in one sitting, cut what you do not want, and approve the rest. What you approve becomes a feed Pinterest posts from, on its own, within a day.

All three of those run today. What is not built: accounts, billing, and posting to anything but Pinterest.

The boundaries

There are things it will never do.

Something that writes in your name is only worth having if you know exactly where it stops. Here is where I intend to stop it.

  • It will not answer your customers. Comments and messages stay yours.
  • It will not invent an offer, a price or a discount you never gave it.
  • It will not touch your ads or spend a dollar of ad budget.
  • It will not follow, like or message anybody on your behalf.
  • It will not sell you followers, and it will not tell you how many you will get.

It would not put anything out that you had not approved. That is not me being careful — the networks require it. Pinterest’s developer rules forbid an app that lets things go out without a person considering each one, and an app built against that rule gets cut off. So the approval sitting is not a feature I picked. It is the price of being allowed to post at all.

And the largest limit of all: none of this exists. Every line on this panel is a rule I have written down for myself, not behaviour you can go and check.

Where it is today

What is still missing.

The first version works, and you can use it today. It is not a finished product, and here is exactly what it still has not got.

An account

Not built — nothing is saved

A price

Not set — free while it is early

Instagram posting

Waiting on Meta

A finished product

Not yet — this is version one

When any one of those four changes, this page changes with it — the way it changed today, when the first version started working. There is no announcement list and no beta to be let into.

Not decided

Things I have not worked out

  • Which networks it would post to, if any of them let it.
  • What it would cost, and whether it is monthly or not.
  • How long approving fifty posts actually takes before it stops feeling worth it.
  • When it starts — or whether I build it at all.

I would rather leave these blank in public than fill them in with a guess and quietly change it later.

Contact

Tell me what you would want from it.

One address reaches me. I am still deciding what SocialBirdie should and should not do, so if you run a business that has to post, the useful thing you can send me is what you would actually need out of it.

SocialBirdie

Nothing to support yet

Email if you want a note when it starts, or to say what it would have to do before you would use it.

Status

First version working, free to try

No accounts, no price and no date for the finished thing. When that changes, it changes here first.

Built by

One person, in Ontario, Canada

The reply comes from the person building it. No storefront and no walk-in address.

The rest of the software

ReplyPigeon is live. Whyte Routes is being built.

Both of them are on the HS Business Hub page.